If lips could speak.
Brief: Research the Unique Selling Point of an iconic South African brand and create a campaign that portrays the USP in a fresh perspective. Interpretation: If lips could speak they’d have a thousand words for every intimate moment you have. For your most private moments, have faith in Zam-Buk to see to that your lips are sealed. Let go, be swept, be vulnerable. Art Director: Lusanda Buthelezi Copywriter: André De Jager