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Response to the 2017 D&AD Crowne Plaza brief with the challenge of reimagining the hotel for the next generation of business travelers. Log in to the Hotel is the new way of seamlessly interacting with the Crowne Plaza. Hotels are a fuss, and no app or loyalty programme will save them now. By using technology we already carry in our pockets we can make simple transactions such as checking in and ordering a drink an effortless experience. Via Wifi, NFC and Pixels tracking technology the hotel can once again serve you hand and foot. A stay at a smart hotel with less fuss means more time for work and play.